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The&Partnership

Toyota

2020 Olympics / Paralympics

Every year, people make New Year’s resolutions only to then break them. 

 

To celebrate the new year, as well as leverage Toyota’s sponsorship of the Tokyo Olympic games, we invited athletes and influencers affiliated with the brand to share their impossible New Year’s resolutions.

 

We used these personalised recordings to create an engaging montage of New Year’s resolutions with the hope of inspiring our audience to do the same. The video was well-received, being used on Toyota’s owned Instagram and web channels.


Toyota

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